Brands can also take advantage of NFT technology. For example, Louis Vuitton created a video game to reach a younger audience and gamified its brand and products with a limited quantity of branded NFT collectibles.
Pin Club is a unique NFT collection featuring vintage pin art. The community is connected by a mobile application where members can socialize and earn rewards for participating. Each pin holder receives a real pin that allows the owner to verify ownership by scanning the pin at real world points of interest (POI’s), discovering hidden rewards, treasures, games, and brand discounts. An NFT mobile application is ideal to improve customer/member engagement and brand retention.
If you’ve been following the news over the last few months, you may have come across some eye-popping figures. A digital message from the founder of Twitter selling for $2.9 million. A piece by a relatively unknown graphic designer from South Carolina fetching a record $69 million at a Christie’s auction. Welcome to the world of nonfungible tokens, more commonly known as NFTs. If they’re not on your radar, they should be: industry data shows that NFT sales reached $3 billion in the first quarter of 2022 alone.
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